How we kickstarted Fryaway on Tiktok shop

Website: fryaway.co

What We Did

We launched FryAway on TikTok Shop with a full-funnel creator strategy — building early credibility, creating viral performance content, and converting that momentum into lasting sales growth across TikTok, Amazon, and retail.

Challenge

• No GMV or social proof on TikTok Shop — creators hesitant to collaborate.
• Brand was heavily reliant on retail, so TikTok success needed to drive a halo effect across Amazon and in-store sales.
• Needed a repeatable system for high-performing content, not one-off videos.

Solution

1. Proof-Before-Proposal Seeding

We knew creators only say yes when they see traction. So before outreach, we:

• Imported high-intent reviews from Amazon and retail to seed instant credibility.
• Created a “TikTok-Only Discount” promoted to FryAway’s email list to generate the first wave of orders and reviews.
• Proved demand on TikTok Shop before pitching creators — turning a cold start into a warm opportunity.
  
  

2. Aggressive but Selective Sampling

We kicked off with a wide pool of creators but only sampled to those with proven quality or sales track records. Every creator received a battle-tested content guideline formula designed to make videos not just go viral but convert into sales.

3. Lean Retainers & Coaching

Once we had data to back decisions, we moved top performers onto lean retainers:

• Packages like 30 videos for $300 + 10% commission.
• Feedback on every video, 1-to-1 coaching calls, and hands-on creative guidance.

Creators weren’t treated as freelancers — they became part of the FryAway family. This approach built loyalty, improved creative quality, and turned them into a consistent salesforce.

4. Viral Content → Paid Media Engine

We recycled the most viral organic videos into TikTok ads.

• Focused on winning hooks, strong first 3-second retention, and direct CTAs.
• Sustained ROAS above 4 while feeding the TikTok algorithm more high-signal content.
  
  

5. Cross-Channel Halo Effect

TikTok virality doesn’t just drive in-platform sales; it fuels momentum across every sales channel. FryAway’s success on TikTok not only made the platform grow on its own but also boosted performance on Amazon and in retail stores.

Results

Metric / Channel                   Outcome (30 days after first seeding round)

Organic reach : 11.3 million views from creator content

Paid media : ROAS consistently above 4x

Creator program :Surge in approval rates, top creators secured on lean retainers

Halo effect : Amazon & retail sales spikes directly tied to viral TikToks

Why It Worked

• Proof before pitch: GMV and reviews established credibility.
• Selective seeding: Only creators with skill or track record got samples.
• Family-style coaching: Turning creators into true brand advocates.
• Systemized output: Lean