How VoileChic Grew with TikTok Shop, Affiliates & Influencers

Website: voilechic.com

VoileChic, a leading hijab brand, wanted to reclaim market share and attract a younger demographic without overstretching their internal team. Their goal was ambitious: leverage influencer marketing and TikTok Shop to deliver immediate revenue, long-term brand equity, and scalable growth.

Challenge

• Absence of a scalable creator system to consistently recruit, manage, and activate influencers.
• Heavy manual workloads managing payouts.
• Difficulty reaching younger audiences (20–30s) despite a strong presence with women 40+.
• No repeatable system for finding, onboarding, and scaling influencers.

Solution

1. Targeted Influencer Outreach

Livano sourced hundreds of high-quality creators across Instagram and TikTok, carefully curated to match VoileChic’s audience...

2. Scalable CRM & Pipeline Management

A robust CRM was implemented with automated follow-ups and streamlined onboarding...

3. Sustained Engagement Systems

• Tiered Commission Model
• Community Hub with resources and tips
• Competitions & rewards for top performers
• Onboarding gifting with VoileChic hijab boxes

4. Proof-Driven Growth

With early traction generated through TikTok-only discounts and creator seeding, Livano recycled viral UGC into paid ads...

Results (First 2 Months)

• 100+ affiliates onboarded and activated.
• 10% of GMV attributed directly to affiliates.
• Dozens of UGC posts weekly, reaching younger audiences.
• 10+ hours saved weekly through automation.