How Besque Scaled Revenue with Influencers and Affiliate Marketing

Website: besque.co

Besque is a beauty brand targeting women 40+, focused on natural skincare. Prior to engagement, the brand relied heavily on paid ads and wanted a scalable creator system with affiliate commissions.

Challenge

• Reach and convert a 40+ female audience at scale without overspending on Meta ads.
• Build a repeatable pipeline of creators who can generate traction, not just post.

Solution

• Defined the ideal creator profile.
• Ran cold email outreach to hundreds weekly, centralized tracking in CRM, and onboarded affiliates with clear briefs and commission terms.
• Set performance tiers, automated follow-ups at every stage, and provided one-to-one coaching and ready-to-use content materials.

Execution Highlights

• Cold emailing at scale with a 3-step sequence to hundreds of creators weekly, funneled into CRM stages.
• Automated lifecycle messaging for every stage, including check-ins if a creator had not posted in seven days.
• One-to-one coaching, clear product hooks, and ready-to-use briefs to improve conversion.

Results

• Built a community of dozens of high-quality affiliates who became true brand ambassadors, consistently creating content and driving sales for a commission.
• Generated nearly £20,000 in the first 14 days of seeding, creating early momentum and a snowball effect.
• Reduced dependence on paid ads while establishing a repeatable, scalable creator engine.

Why it Worked
A precise creator fit for a 40+ audience, systemized outreach, disciplined CRM follow-ups, and clear content guidelines turned creators into reliable revenue contributors.